Customer Profile Development

• Segmentation of existing customer database
• Market research to identify high-probability targets

Audit of Online Retail Space

• Product restructuring
• Optimization of online storefront

Online Behavior Mapping

• Code and tracking on website
• Comprehensive acquisition and conversion path analysis
• Identification of quantifiable retail goals (leads, new acquisitions, revenue, etc.) and appropriate online indicators

Search Engine Optimization

• Keyword list development
• Page title tags, URL, H1 tags, Alt tags, Meta description, Meta tags
• Link structure
• Third-party verification and registration (as applicable)

Search Engine Marketing

• Campaign and Ad Group development
• Keyword list development
• Creative development
• Retargeting campaign development (creative assets not included)
• Bidding strategy
• Bi-weekly evaluation and optimization

Customer Relationship Management Strategy and Optimization

• Comprehensive CRM strategy including regular informational communication, promotional communication, transactional communication, past customer engagement, etc.
• Content structure and organization (links, copy review, etc.)
• Optimization based on email type and audience relative to business performance

Content Strategy and Optimization

• Online voice and content strategy based on customer insights (social and blog)
• Content structure and organization (links, categories, tags, images, etc.)
• Optimization based on content type and promotion strategy relative to business performance

Social Media Strategy and Optimization*

• Establishment of social media channel (if applicable)
• Content promotion strategy and execution
• Social media advertising and retargeting strategy and execution
• Audience development and segmentation from site traffic
• Lookalike audience development based on purchase behavior
• Community growth strategy and execution

Promotion Optimization

• Identification of high-potential online promotion strategies based on customer profile
• Set up tracking to evaluate response and effectiveness of promotion
• Optimization based on promotion and outreach strategy relative to business performance

Online Brand Alignment Strategy

• Identification of high-value online targets
• Set up tracking to evaluate effectiveness of digital media outreach
• Optimization based on media and content type relative to business performance

Integration of Offline Activity

• Leveraging in-store and offline promotion in the digital space
• Driving online activity through offline presence
• Recommendations for high-value offline brand building opportunities

Comprehensive Reporting

• Weekly status consultation and monthly reporting
• Marketing alignment and integration
• Attribution analysis
• Overall strategy optimization