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Digital Brand Architects

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Flugel is an online retail consultancy specializing in consumer engagement and multi-channel integrated strategies. Our goal is simple: optimize a brand’s online presence to improve retail performance. We increase brand awareness and engagement levels by collecting real time consumer information and habits and delivering the data in an actionable format. All of our strategies work together and support each other in generating growth for your business.

 
 

Modus Operandi

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Research


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Visibility


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Engagement


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Growth


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Evaluation


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Research


Customer Profile Development

  • Segmentation of existing customer database
  • Market research to identify high-probability targets

Audit of Online Retail Space

  • Product restructuring
  • Optimization of online storefront

Online Behavior Mapping

  • Code and tracking on website
  • Comprehensive acquisition and conversion path analysis
  • Identification of quantifiable retail goals (leads, new acquisitions, revenue, etc.) and appropriate online indicators


Visibility


Search Engine Optimization

  • Keyword list development
  • Page title tags, URL, H1 tags, Alt tags, Meta description, Meta tags
  • Link structure
  • Third-party verification and registration (as applicable)

Search Engine Marketing

  • Campaign and Ad Group development
  • Keyword list development
  • Creative development
  • Retargeting campaign development (creative assets not included)
  • Bidding strategy
  • Bi-weekly evaluation and optimization


Engagement


Customer Relationship Management Strategy and Optimization

  • Comprehensive CRM strategy including regular informational communication, promotional communication, transactional communication, past customer engagement, etc.
  • Content structure and organization (links, copy review, etc.)
  • Optimization based on email type and audience relative to business performance

Content Strategy and Optimization

  • Online voice and content strategy based on customer insights (social and blog)
  • Content structure and organization (links, categories, tags, images, etc.)
  • Optimization based on content type and promotion strategy relative to business performance

Social Media Strategy and Optimization*

  • Establishment of social media channel (if applicable)
  • Content promotion strategy and execution
  • Social media advertising and retargeting strategy and execution
  • Audience development and segmentation from site traffic
  • Lookalike audience development based on purchase behavior
  • Community growth strategy and execution


Growth


Promotion Optimization

  • Identification of high-potential online promotion strategies based on customer profile
  • Set up tracking to evaluate response and effectiveness of promotion
  • Optimization based on promotion and outreach strategy relative to business performance

Online Brand Alignment Strategy

  • Identification of high-value online targets
  • Set up tracking to evaluate effectiveness of digital media outreach
  • Optimization based on media and content type relative to business performance

Integration of Offline Activity

  • Leveraging in-store and offline promotion in the digital space
  • Driving online activity through offline presence
  • Recommendations for high-value offline brand building opportunities


Evaluation


Comprehensive Reporting

  • Weekly status consultation and monthly reporting
  • Marketing alignment and integration
  • Attribution analysis
  • Overall strategy optimization

 

Clientele

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Contact

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